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October 21th – 24th 2021

Praterinsel & Messe München

Four days, two locations and a new brand concept: AEON is a watch and jewelry fair like no other.

A luxurious, centrally located pop-up event and a multi-day classic trade fair are combined to create a B2B2C meeting point for manufactures, jewelers, top buyers, journalists, influencers and VIPs.

The industry’s restart in time for the holiday season.

Smart. Luxurious. Professional.

October 20th


Warm-up for exhibitors
on Praterinsel


Welcome cocktail
on Praterinsel

Long night of the jewelers:

Local retailers have the opportunity
to invite their manufacture partners to
their business premises

October 21th


Pop-up event on Praterinsel


Dinner event with charity
at H’ugo’s


After show party at H’ugo’s

Friday to Sunday,
October 22nd to 24th.


Relocation to the Munich Trade Fair Center where exhibitors can showcase their full portfolio

Excellent opportunity to do business in the efficient and established structure of a trade fair

Panel talks with industry insiders and experts

High traffic and other synergies through the Gemworld Connect trade fair taking place next door

Unique end consumer experience through Gemworld´s showcase concept where participating manufacturers present selected pieces in showcases accessible to all visitors

Pop up Event Praterinsel, October 21

The AEON show will kick off with an exclusive pop-up event on Munich´s famous Praterinsel.
For two days, the unique location placed in the middle of the Isar river will serve as an atmospheric meeting spot for
manufacturers, jewelers, top buyers, journalists, influencers and VIPs.

Premium Fair, Messe München, October 22-24

Following the pop-up event, the AEON show will move to the Munich Trade Fair Center.
The framework of a trade fair structure will offer perfect conditions for efficient networking
and successful business over the next three days.

Dinner event and aftershow party, October 21

AEON show´s pop-up event day will be rounded off by an exclusive dinner event in Munich’s it-location H ́ugo ́s.
A great atmosphere is guaranteed when the industry comes together after a long time and exhibitors, media representatives
and VIPs celebrate on the dancefloor at the end of the night.


After Show Party