October 20th – 24th 2021

Praterinsel & Messe München

A new era is dawning

4 days and 2 locations merging into one Smart Luxury Experience: with AEON, a watch and jewelry trade show like never before will take place in Munich in October 2021.

AEON was developed after intensive market analyses and in close exchange with industry associations and combines the best of two worlds: an exclusive, central pop-up event and a classic trade fair lasting several days join to create a Smart Luxury Experience, where manufacturers, jewelers, top clients, media representatives, influencers and opinion leaders can network in exclusive locations. The results: maximum media reach into the end customer market and efficient sales business in the run-up to Christmas.

The strategic backbone of AEON is the B2B2C sales principle: jewelers bring top clients to the events to experience the manufacturers first-hand and facilitate purchases. Retailers and manufacturers join forces and together spark interest in watches and jewelry in the end customer market.

The show must go on – join us for the launch of AEON!

Smart. Luxurious. Professional.